Portrait of William Do

A UX designer obsessed with solving problems and BUILDING.

Three years as a design lead at a property tech startup, and a recent Interaction Design graduate.

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Full design lifecycle experience, leading teams and projects.
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User first mentality. I believe understanding the user needs and motivations lead us to build products that provide longterm value.  
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No challenge is too big! I'm a resourceful individual that takes initiative and is not afraid to ask questions and invites feedback.
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Selected Works
Strata's redesigned map search page in a browser window, with the red Save Search button beside the Draw tool on the map and listing cards on the right

Strata Map Search

Product Design

UX/UI Design

UX Audit

Strata's redesigned search bar: two dropdown panels showing recent viewed homes, saved searches and favourites, and grouped location, building and listing suggestions

Strata Search Bar

Product Design

UX/UI Design

Search Experience

Bucket of Thoughts app on a phone screen with its yellow bucket logo

Bucket of thoughts

Web-App Design

UX/UI Design

Experimental Project

Silver pendant with a terrain relief pattern, on a chain against dark slate

Custom Jewelry Designer

Web-App Design

UX/UI Design

Experimental Project

Pacific Expeditions logo over a mountain valley with snowy peaks

Pacific Expeditions

Logo Design and Branding

Design Mockups

#HACK Toronto 25 tote bag printed with a Toronto skyline floating on a red square
Supported a Faith-based Hackathon event by leading on design.
Experience design
Web / Graphics design
Bucket of Thoughts
When a UX designer finds out he is fully capable of using AI to build a fully functioning web-app to solve a personal pain point.
Personal App
UX Design
Rapid Prototyping
End-to-End Design
Bucket of Thoughts capture screen on an iPhone, with an onboarding note and a 'What's on your mind?' input
#HACK logo
Supported a Faith-based Hackathon event by leading on design.
Experience design
Web / Graphics design
#HACK Toronto 25 tote bag printed with a Toronto skyline floating on a red square
Bucket of Thoughts
A personal note and idea capturing app for on the go and easy recall
Web app
Product Design
User experience
#HACK Toronto 25 tote bag printed with a Toronto skyline floating on a red square
My Experience
Interaction Design
George Brown College (2024 - Present)
  • Gained a deeper understanding and knowledge on how to apply human-computer interaction design guidelines to improve user experiences with interaction design.
  • Deepened my understanding of front-end coding, and built a foundational knowledge of HTML, CSS, Javascript, furthering my ability to communicate with developers.
  • This program also exposed my to many types of technologies and software that give me a comprehensive understanding of different processes and requirements for certain projects.
  • This program also exposed my to many types of technologies and software that give me a comprehensive understanding of different processes and requirements for certain projects.
Strata
UX Designer & Project Manager (2021 - 2024
Oversaw the full UX lifecycle for multiple projects, from discovery to implementation and optimization

Introduced systems thinking across the organization, aligning business units and creating clarity around workflows, metrics, and project priorities.

Collaborated closely with developers, stakeholders, and managers to define requirements, scope new features, and deliver product improvements.

Designed wireframes, interactive prototypes, and detailed handoff documentation to support efficient and accurate development.

Conducted user interviews, competitive research, and market analysis to uncover opportunities and validate design decisions.

Analyzed web analytics to define potential problems and to inform design decisions.
#HACK Toronto
Design  (Sept - Oct 2025)
  • Collaborated and designed an end-to-end Event Experience.
  • Worked as a team of 6 all with different skills, backgrounds and connections.
  • Had to solved real unanticipated issues that arise over the weekend.
  • Used existing branding assets to design all the deliverables for the event.
Freelance
Graphic Design  (2021 - Present)
  • Pregnancy Care Center - Website re-design
  • Creativeo - Worked with a Storybranding company on some projects which included wireframing, prototyping and redesigns
  • Creed Plumbing - Designed a new logo for client
Neighbourhood Tutoring
Program Coordinator
Maintained a safe, welcoming and encouraging space for the community to drop off their kid for extra help.

Worked with volunteers to delegate tasks and provide them with resources to support their role.

Plan and led bi-annual events for the program, planning special activities, and presentations.

Fostered relationships with the parents and students, creating a sense of community.
What people say about me
Erin R.
Managing Director @ Strata (3 years)
I had the amazing pleasure of working with William during our time together at Strata Realty. He is not only creative and technically skilled in his field — but also a thoughtful communicator, who made sure we considered all aspects of the user journey before implementing a new design. If you're looking to grow your brand and connect meaningfully with audiences, I'd recommend William every time.
Alex P.
Store Manager @ Arc'teryx (2 years)
It was a pleasure to working with William. He is a very diligent, punctual and open person. He is considerate of his teammates and consistently provides our guests with positive experiences.
Lisa K.
Team Lead @ Arc'teryx (3 years)
When William is working, I can always count on him. I can delegate tasks to him and trust that he will complete them diligently and promptly.
Currently looking for opportunities to challenge my design capabilities in a collaborative and high impact environment.
More about me
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