Where your next adventure awaits
Pacific Expeditions is a premium adventure travel brand built for those who crave more. Designed for explorers aged 25–40, the brand delivers personalized, small-group journeys through the rugged beauty of the Pacific Northwest — where every trail, river, and ridgeline tells a story worth chasing.
Research & Inspiration
A logo and branding projected rooted in my personal love for the outdoors!
Competitive Research
As I begin the process of bringing a new Vancouver based travel agency to life, I begin by doing a brief accessment of the current competition in the industry. This brief competitive analysis gives me an idea who these companies and agencies are targeting and their branding, while also helping me identify potential gaps in the market where there could be opportunities.
MoodBoard
As I begin the process of bringing a new Vancouver based travel agency to life, I begin by doing a brief accessment of the current competition in the industry. This brief competitive analysis gives me an idea who these companies and agencies are targeting and their branding, while also helping me identify potential gaps in the market where there could be opportunities.
Inspiration
When beginning my initial sketches, I was drawn to experiment with more illustrative designs that felt more traditional. The inspiration came from the thought of boyscouts, badges, patches, camping, nature etc. I wanted to try to fit a design within a shape, or taking on a shape. Then I started to simply and experimenting with a more modern look seeking something more structured and bold since I kind of had a mood in mind already.
Logo Inspirations
Preliminary Sketches
Digital Sketches
Final Concepts
Final Logo

Inspiration

Sketches

Digital Sketches

Final Concepts